Research reveals our wardrobes hide an estimated 12 million pairs of unused trainers
Britain hailed a nation of sportswear hoarders
Following research estimating that 12 million pairs of trainers and 46 million sports tops remain unworn within wardrobes across the UK, David Lloyd Clubs are appealing for unloved sportswear in a bid to save lives
New research from David Lloyd Clubs reveals that the UK is a nation of hoarders; with one in five people owning one or more pairs of trainers that they have never worn and nearly a quarter of people (22%) have sports tops that have never even seen the gym.
However whilst there are a staggering number of unloved trainers lurking at the back of the wardrobes across the UK, it seems that millions of us are very much attached to our favourite pairs, with 76% of people saying that they wear them when not doing sport, and 24% saying that they wear their most-loved pairs pretty much all the time.
David Lloyd Clubs are giving sportswear loving Brits the chance to give their unwanted items a new home whilst helping to save the lives of those who suffer from the UK’s biggest killer; heart disease.
Throughout November, the 83 David Lloyd Clubs across the UK are calling on their members and the public to join the fight against heart disease and donate all those sports tops with the labels still on, the trainers that have never pounded a treadmill and the sports bottoms that have never been stretched into to a downward dog pose. All items will be donated to the British Heart Foundation and found a new, loving home through the charities high street shops.
The Bag it. Beat it campaign not only helps raise funds through the sale of sportswear in local shops, but through re-homing sportswear (in a new or as new condition), this will also support the local community to lead healthy lives; whether it is walking the dog or training for a marathon.
The company has teamed up with BHF, the UK’s leading heart charity, which is fighting heart disease through world class research, in a two-year fundraising partnership. The commitment is to raise £200,000 for the British Heart Foundation as well as filling the British Heart Foundation Shops with valuable stock.
For more information please contact 0207 234 9150 / email@example.com
Notes to Editors
The survey was taken by One Poll and surveyed 1,500 respondents
About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 83 clubs in the UK and a further 11 clubs across Europe, comprising David Lloyd Clubs , Harbour Clubs and Next Generation, plus the high street concept, David Lloyd Studio. It has approximately 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 12,500 learn to play tennis. Its racquets facilities are unparalleled with 800 tennis courts as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free internet access, crèches, nurseries and specialist sports shops.
103 OctA NEW TRIATHLON CHALLENGE WITH A DIFFERENCEGet fit for free and take a triathlon challenge you can do in chunks at David Lloyd Clubs- -Every Tuesday and Thursday in October-
2DAVID LLOYD LEISURE BREAKS INTO THE GERMAN MARKET AS IT ACQUIRES HEALTH CITY BAD HOMBURG, NEAR FRANKFURT
3KYLE EDMUND VISITS DAVID LLOYD NORTHWOOD TO INSPIRE THE NEXT GENERATION OF FUTURE TENNIS STARS